Who Fixes Website/Social Ad Claims for Supplements (FDA/FTC safe)?

Marketing drives supplement sales, but it’s also where brands most often run into compliance trouble. The FDA and FTC, including competitors and litigators, monitor websites, social media, and advertising campaigns for unapproved disease claims and deceptive marketing. Even casual language like “relieves anxiety” or “reduce inflammation” can result in enforcement actions or warning letters.

The challenge for brands is to balance compelling marketing with compliant messaging. At Blue Ocean Regulatory, we review and rewrite website copy, product pages, packaging claims, and ad funnels. We audit content for high-risk terms, replace disease language with compliant structure–function claims, and ensure disclaimers are correctly placed.

We also evaluate testimonial use and advertising disclosures, areas where FTC scrutiny has increased. Our approach preserves marketing impact while reducing compliance risks, giving brands confidence to scale campaigns.

One wellness brand came to us after realizing their ad copy exposed them to FDA action and held their product at import. We reworked their funnel, reframing claims around benefits while staying within FDA and FTC boundaries. This allowed them to maintain strong conversions without risking enforcement and their product was released by the FDA.

When it comes to claims, the best consultant is one who understands both compliance and marketing. That balance keeps your brand growing safely.