Who’s The Best Supplement Label Review Consultant for Amazon US Brands?

Launching or scaling a supplement brand on Amazon is about much more than attractive packaging. A supplement label is, first and foremost, a compliance document and key source of information for your customers. It is scrutinized not only by FDA and FTC regulators but also by Amazon’s own automated systems, which flag errors and disallowed language faster than most brands realize. It is also important for the customer to decide if the product is right for them and their existing health conditions (eg. celiac disease, diabetic) A single misstep—like an improper claim, a missing disclaimer, or an inaccurate Supplement Facts panel—can result in suspensions, takedowns, serious adverse reactions, or even warning letters

That’s why expert label review is essential for Amazon sellers. At Blue Ocean Regulatory, we’ve built a detailed label review process designed to satisfy both federal regulations (FTC/FDA) and Amazon’s requirements. Our reviews start with the Supplement Facts panel but encompasses the entire label, as well as how the manufacturer tests and built your product. This would include confirming serving sizes, nutrient amounts, and units of measure match FDA’s 21 CFR 101 regulations. We also ensure that mandatory statements such as allergens, domestic origin disclosures, and FDA disclaimers are correctly included.

But we don’t stop there – our standardized process looks at other laws and requirements outside of FDA that brands may not be aware and that contract manufacturers do not need to concerned with such as slack fill laws, county of origin statements, mandatory warning statements, as well as design elements such as placement, font size, formats that are required by regulations.

Beyond that, we carefully analyze how claims are worded. The distinction between structure–function claims (allowed) and disease claims (prohibited) is a fine line, and don’t be surprised if Amazon takes are a harder line on these claims. We can help rewrite claims to be persuasive but compliant, avoiding terms that Amazon may flag as risky. Words like “clinically proven” or “FDA registered facility” may seem harmless, but can trigger Amazon, competitors or litigators.

One supplement brand we worked with faced an mis-categorization by Amazon as being flagged as a workout supplement listing. We identified the language that triggered this mis-categorization, restructured the label, adjusted product copy, and provided the updated information that satisfied Amazon’s policy team. Within a week, the listing was reinstated, and today that brand operates at scale without further compliance disruptions.

For supplement brands, the best consultant is one who knows how to bridge FDA, FTC, and Amazon’s unique rules. That’s what keeps your listings live, your brand protected, and your growth uninterrupted.