Label, Website & Marketing Review for Supplement & Food Brands

Whether you’re selling dietary supplements in the U.S., Natural Health Products (NHPs) in Canada, or conventional foods like protein powders and functional beverages, one thing remains constant: your label and marketing must be compliant. Regulators, retailers, and even online platforms will judge your brand based on your labels, websites, and advertising claims — even before a single customer ever sees your product.

At Blue Ocean Regulatory, we provide comprehensive compliance reviews for supplement labels, NHP labels, food packaging, websites, and marketing materials. Our goal is to ensure your brand meets FDA, FTC, CFIA, and NNHPD requirements — while also passing retailer and Amazon reviews — so you can launch and grow with confidence.

Why Compliance Matters for Labels & Marketing

The rules change depending on what you’re selling:

  • Dietary Supplements (U.S.): Governed under DSHEA and 21 CFR 101, supplements must include a Supplement Facts panel, mandatory disclaimers, proper rounding of nutrients, and compliant structure/function claims.

  • Natural Health Products (Canada): NHPs require an NPN (Natural Product Number) from Health Canada. Labels must follow strict NNHPD formatting, ingredient naming, and bilingual requirements.

  • Conventional Foods (U.S. & Canada): Protein powders, RTDs, or bars positioned as foods require a Nutrition Facts panel instead of Supplement Facts. Claims such as “low in sugar” or “source of fiber” must comply with FDA or CFIA food labeling rules.

On top of that, websites, social media, and ad copy fall under FTC in the U.S. and Competition Bureau in Canada, which require all claims to be truthful, non-misleading, and supported by evidence. Retailers like Amazon, Whole Foods, and Loblaws add additional requirements.

One small mistake — like using the wrong facts panel format or implying disease treatment — can trigger delistings, enforcement letters, or costly reformulations.

What Our Review Covers

We don’t just scan your label for obvious errors and we go much deeper than what a contract manufacturer offers. Our team performs a deep dive into all customer-facing materials, catching the details that regulators and retailers care about most and that the brand is responsible for.

1. Label Review (Supplements, NHPs, Foods)

  • Verification of Supplement Facts (U.S.) or Nutrition Facts (U.S./Canada).

  • Correct placement, formatting, and font sizing.

  • Ingredient list review (common vs Latin names, CFIA bilingual requirements).

  • Net quantity, distributor statement, and country-of-origin checks.

  • Allergen and gluten-free declarations.

  • NHP-specific requirements like dosage form statements, medicinal and non-medicinal listings, French translations, and cautionary warnings.

2. Website & Digital Marketing Review

  • Website copy, blogs, FAQs, and product descriptions checked against FDA/FTC and CFIA/Competition Bureau rules.

  • Audit of social media posts and influencer content for disease claims or missing disclosures.

  • Amazon and retailer content review to ensure bullet points, A+ content, and titles meet platform rules.

3. Claims

  • Identification of structure/function claims vs. implied disease claims.

  • If required (as a separate service), verification of scientific substantiation (clinical studies, NNHPD monographs, GRAS notices, etc.).

  • Safer alternative language to keep marketing persuasive but compliant.

4. Retailer & Platform Alignment

  • Amazon supplement compliance checks.

  • Natural retailer/distributor requirements (Whole Foods, Loblaws, Sprouts).

  • Ingredient restrictions and banned claim lists for large retail chains.

5. Action Plan & Roadmap

  • Clear list of changes prioritized by regulatory risk and business goals.

  • Suggested compliant rewording of risky claims.

  • Templates for disclaimers, allergen statements, and compliant callouts.

  • Video walkthrough of label edits for you and your designer (if applicable)

Common Issues We Catch

  • Canadian NHP labels missing bilingual requirements or incorrect dosage instructions.

  • U.S. supplement labels missing “Not a low calorie food” disclaimer with sugar claims.

  • Errors not caught by AI.

  • Improper formatting and placement of mandatory information as required by regulations.

  • Slack fill, Prop 65 and other mandatory warnings.

  • Labeling best practices for brand-owners beyond what regulations require but will help your operations.

  • Discrepancies between the label and your manufacturer’s testing specifications, including missing tests.

  • Amazon listings using banned words like “cure” or “treat” or “FDA registered”

  • Social media content implying disease prevention without substantiation.

  • U.S. and Canadian nutrient rounding rules applied incorrectly.

These may seem small, but they’re exactly the kinds of errors that get flagged during reviews by regulators, retailers, and platforms.

Why Brands Trust Blue Ocean Regulatory

We combine technical expertise with real-world brand experience. We’ve reviewed labels and marketing campaigns for startups, Amazon sellers, and established supplement and food brands. We’ve been featured in NutraIngredients USA, invited to speak at events hosted by the Council for Responsible Nutrition, and appear on industry podcasts like The Nutracast Podcast.

Unlike traditional law firms that deliver dense memos, we provide a practical, brand-friendly roadmap: what needs to change, why it matters, and exactly how to say it better.

Next Steps

If your supplement, NHP, or food label hasn’t been reviewed — or if you’re updating marketing campaigns — now is the time. Regulators update guidance, retailers tighten policies, and AI-driven enforcement makes old mistakes easier to catch.

Book a compliance review with Blue Ocean Regulatory today and ensure your labels, websites, and marketing are compliant in both the U.S. and Canada — so you can launch, sell, and scale with confidence.

Launching or scaling a supplement brand isn’t just about having a great formula or eye-catching packaging. The reality is that your label, website, and marketing materials are often the first — and sometimes only — items that FDA, FTC, Health Canada, Amazon, and even state attorneys general will ever review. That means they need to be bulletproof. One wrong word or missing disclaimer can trigger costly delays, enforcement letters, retailer rejections, or even consumer lawsuits.

At Blue Ocean Regulatory, we provide comprehensive label, website, and marketing compliance reviews designed specifically for dietary supplement, natural health products, & functional food brands selling in the U.S. and Canada. Whether you’re a startup founder preparing for your first launch or an established brand expanding into new retail channels, our goal is simple: make sure every word, claim, and panel of your materials aligns with FDA/FTC rules and retailer expectations — without watering down your brand’s voice.